How an AI product finds its first real users

When a product is newly finished, the natural impulse is to post everywhere. A stronger first move is to decide who needs to see it and where they already discuss the problem.

Start with an audience you can verify

Treat each channel as a test, not a broadcast. Every release should answer a question: who clicked, who signed up, and who wanted to keep using it.

Turn the launch into a continuing motion

Day-one metrics are not the finish. Connect feedback, content and product updates to compound distribution over time.